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Simultaneous WRITTEN generation of ideas. 

Don´t confuse with "Brain Storming": Simultaneous ORAL generation of ideas.

It's a big source of frustration when running an idea-generation session: All too often, brainstorming sessions are dominated by one or two people who shut everyone else down.

How bad can it get? According to Leigh Thompson, J. Jay Gerber Professor of Dispute Resolutions and Organizations, research indicates that in a typical six-person meeting, two people do more than 60 percent of the talking. Increase the size of the group, and the problem only gets worse.

What to do? Hand out pens and cards and get everyone writing—brainwriting.



(1 Vote)

Single is the new black. Among all connections, “singledom” is also an aspiration. Singularity, dear singularity! We want to be connected, but we also want to be alone. We want to be different and we need our own space.

(1 Vote)

Work in progress. Our natural state. We are not perfect! Sometimes it’s best to launch a product before it’s perfect. Come on!

Even Apple, a company that is known for perfection and control, releases products with known shortfalls.

 

(1 Vote)

Reductionism. In a world dominated by ‘mega-choice’, we are moving towards ‘nega-choice’ (or negative choice). 

It’s active reductionism at work. People no longer want to choose from 20 different types of options…

(2 votes)


A rising position within the area of markeing and sales.

Sean Ellis, coined the term “growth hacker” in 2010, he was the first person in charge of Dropbox’s growth. He understood what is new about internet products. Growth hackers understand the latent potential of software products to spread themselves, and it’s their responsibility to transform this potentiality into a reality.

(1 Vote)

A new organizational 
paradigm sees companies increasingly defined as “Network orchestrators”. The skills and resources they can connect
 to, through activities like crowdsourcing, become more important than the skills and resources they own.

(0 votes)

"Internal culture. Your next marketing initiative? Internal Culture becomes an external asset".
Examples and definition By Trendwatching
(1 Vote)

Lonely in the Digital Age. We expect more from technology, yet less from one another.

(1 Vote)

Neither Powerpoint nor procedures change organizations. Behavior changes organizations.

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