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Collaborative Advantages

In addition to competitive advantages, there are also competitive collaborations. It’s not only about trying to understand how to be the best by competing with others, but how to grow by collaborating with others.

 

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    Coined by: Rosabeth Moss Kanter

    E.g.: Co-branding is a perfect example: Nike+Apple (smart sneakers); Philadelphia+Milka (chocolate cream cheese); Marcilla+Philips (single serving coffee machine).

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