A coworkation is a work trip to exotic locations designed to enhance creativity and productivity. By getting out of our day-to-day routine our imagination is freed and our paradigms loosened especially when we are in an invigorating environment and when surrounded by like-minded motivated people.
Your history and legacy as a company isn’t just an asset. It might also be a liability. Consumers and employees that are more and more jaded prefer brands without tradition and history because they have nothing to hide. These companies are innocent at birth, and they have been born in a transparent world.