Your history and legacy as a company isn’t just an asset. It might also be a liability. Consumers and employees that are more and more jaded prefer brands without tradition and history because they have nothing to hide. These companies are innocent at birth, and they have been born in a transparent world.
A million and one brands are tweeting, instagramming and periscoping their HUMAN side. In pursuit of a HUMAN side, most brands took a shortcut: a chirpy brand voice that covered them in a patina of humanity and allowed them to pay lip service to those virtues.
Forget a Mentor, find a Sponsor! The new way to fast-track your career.
Don't get me wrong, mentors and role model matters, and you need them, Mentors can build your self-esteem and provide a sounding board but they are not your best ticket to the top.
Who's pulling for you? Who's got your back? Who's putting your hat in the ring? Odds are this person is not a mentor but a sponsor.
Start thinking of employees as “Allies on a Tour of Duty”.
The expression “Tour of Duty” comes from the military, where it refers to a single deployment. Obviously, it´s unwise to run a business exactly like a military unit, especially in today´s world, but military and business tours of duty have one important thing in common: “ A focus on honourably accomplishing: a specific finite mission”.
In business, a “tour of duty” is an ethical commitment between employer and employee. It´s written down and agreed to by employee and manager. A tour of duty has a specific mission with a realistic time horizon. For example: Ship this product in 18 months. Be sure the tour of duty promises specific career benefits for the employee. For example: Over the next 18 months, you will develop excellent negotiation skills. Avoid vague promises to employees like “you´ll get valuable experience”.
Tours of duty, reveal the “central paradox” of employment age…”Acknowledging that your employees might leave is how you build the relationship that convinces great people to stay”.
Extract from the book “The alliance”
The term has be coined for business by Reid Hoffman, Ben Casnocha and Chris Yeh.
Simultaneous WRITTEN generation of ideas.
Don´t confuse with "Brain Storming": Simultaneous ORAL generation of ideas.
It's a big source of frustration when running an idea-generation session: All too often, brainstorming sessions are dominated by one or two people who shut everyone else down.
How bad can it get? According to Leigh Thompson, J. Jay Gerber Professor of Dispute Resolutions and Organizations, research indicates that in a typical six-person meeting, two people do more than 60 percent of the talking. Increase the size of the group, and the problem only gets worse.
What to do? Hand out pens and cards and get everyone writing—brainwriting.
A rising position within the area of markeing and sales.
Sean Ellis, coined the term “growth hacker” in 2010, he was the first person in charge of Dropbox’s growth. He understood what is new about internet products. Growth hackers understand the latent potential of software products to spread themselves, and it’s their responsibility to transform this potentiality into a reality.