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Forget a Mentor, find a Sponsor! The new way to fast-track your career.

Don't get me wrong, mentors and role model matters, and you need them, Mentors can build your self-esteem and provide a sounding board but they are not your best ticket to the top.

Who's pulling for you? Who's got your back? Who's putting your hat in the ring? Odds are this person is not a mentor but a sponsor.

(1 Vote)

Humanity watches 80 million hours of You Tube every day. Video is the killer app.

Don´t write to me. Tell me. Show me.

(1 Vote)


Start thinking of employees as “Allies on a Tour of Duty”.

The expression “Tour of Duty” comes from the military, where it refers to a single deployment. Obviously, it´s unwise to run a business exactly like a military unit, especially in today´s world, but military and business tours of duty have one important thing in common: “ A focus on honourably accomplishing: a specific finite mission”.

In business, a “tour of duty” is an ethical commitment between employer and employee. It´s written down and agreed to by employee and manager. A tour of duty has a specific mission with a realistic time horizon. For example: Ship this product in 18 months. Be sure the tour of duty promises specific career benefits for the employee. For example: Over the next 18 months, you will develop excellent negotiation skills. Avoid vague promises to employees like “you´ll get valuable experience”.

Tours of duty, reveal the “central paradox” of employment age…”Acknowledging that your employees might leave is how you build the relationship that convinces great people to stay”.

Extract from the book “The alliance”

The term has be coined for business by Reid Hoffman, Ben Casnocha and Chris Yeh.
(1 Vote)

Your history and legacy as a company isn’t just an asset. It might also be a liability. Consumers and employees that are more and more jaded prefer brands without tradition and history because they have nothing to hide. These companies are innocent at birth, and they have been born in a transparent world.

 

(1 Vote)

Yes, it is a real job title! Internally (among employees) or externally among clients (social media). Content and influencer marketing professional with a focus on marketing for a social world.

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“Wellbeing” is profitable. This concept measures the impact and power that wellbeing, health and personal satisfaction have on both personal and group goal attainment.

 

(1 Vote)

A million and one brands are tweeting, instagramming and periscoping their HUMAN side. In pursuit of a HUMAN side, most brands took a shortcut: a chirpy brand voice that covered them in a patina of humanity and allowed them to pay lip service to those virtues.
(1 Vote)

“Work with whomever you want”.

Networks of professionals are working together only for projects that they choose and which suit them. Opportunities are not the only things that generate groups, professionals who come together as a group also create opportunities.(e.g. EnEvolucion, Urbano Humano). 

 

(1 Vote)

Also Known as Unsourcing. Not only having your employees work for you. Your customer may also provide solutions, services or ideas. Get a tiny job, earn a tiny payment. Repeat. Your consumers can be also your workforce doing tiny tasks.

 

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