Your history and legacy as a company isn’t just an asset. It might also be a liability. Consumers and employees that are more and more jaded prefer brands without tradition and history because they have nothing to hide. These companies are innocent at birth, and they have been born in a transparent world.
“Work with whomever you want”.
Networks of professionals are working together only for projects that they choose and which suit them. Opportunities are not the only things that generate groups, professionals who come together as a group also create opportunities.(e.g. EnEvolucion, Urbano Humano).
A million and one brands are tweeting, instagramming and periscoping their HUMAN side. In pursuit of a HUMAN side, most brands took a shortcut: a chirpy brand voice that covered them in a patina of humanity and allowed them to pay lip service to those virtues.
Simultaneous WRITTEN generation of ideas.
Don´t confuse with "Brain Storming": Simultaneous ORAL generation of ideas.
It's a big source of frustration when running an idea-generation session: All too often, brainstorming sessions are dominated by one or two people who shut everyone else down.
How bad can it get? According to Leigh Thompson, J. Jay Gerber Professor of Dispute Resolutions and Organizations, research indicates that in a typical six-person meeting, two people do more than 60 percent of the talking. Increase the size of the group, and the problem only gets worse.
What to do? Hand out pens and cards and get everyone writing—brainwriting.