A million and one brands are tweeting, instagramming and periscoping their HUMAN side. In pursuit of a HUMAN side, most brands took a shortcut: a chirpy brand voice that covered them in a patina of humanity and allowed them to pay lip service to those virtues.
Great professionals need agents the same way that sports figures, actors and artists need them.
Professionals who are really good at what they do are highly sought and they need someone to manage their commitments, jobs and projects. The role of the headhunter will flip.