Your history and legacy as a company isn’t just an asset. It might also be a liability. Consumers and employees that are more and more jaded prefer brands without tradition and history because they have nothing to hide. These companies are innocent at birth, and they have been born in a transparent world.
E.g.: Wayra from Telefónica
Trendwatching.
The Trendtionary Way
We want to connect new management
trend-terms and curious people.
General Information for the Customer
The web page www.trendtionary.com web of Spanish company “El valor de la red S.L.” with Corporate Tax Code: B-84735034, and stablished in C/Rafael Bergamín, 10, esc. C, 5º B, 28043 Madrid, Spain, uses third party cookies files in order to identify how third parties use our website, although the use of cookies is not required to use this web site.
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