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Creating Shared Value (CSV)

What is good for business is good for society and vice versa.

“A business needs a successful community to create demand for its products, and at the same time, a community needs profitable businesses to create jobs and opportunities for its citizens.”

The CSV concept suggests a more general and integrated perspective to solve social and economic problems because everything is interconnected. (By Michael Porter and Mark Kramek, http://hbr.org/2011/01/the-big-idea-creating-shared-value).

 

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    Coined by: Michael Porter and Mark Kramer

    HBR

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