Elena Méndez Díaz-Villabella
Also Known as Unsourcing. Not only having your employees work for you. Your customer may also provide solutions, services or ideas. Get a tiny job, earn a tiny payment. Repeat. Your consumers can be also your workforce doing tiny tasks.
You should train your employees, but you should also train your clients.
Some companies have taken the leap and are “transforming their clients” by teaching them the culture of the product or service that they are selling.
Your employees know even more than you. You don´t control all the information!
Companies have less ability to shape and massage public and private perceptions of their firms. Every step and misstep is instantly subject to scrutiny.