Eg: In 2010, Procter and Gamble sourced more than 50 per cent of innovation externally via its open innovation programme “Connect + Develop”, compared to less than 10 per cent in 200124. About 40 per cent of global CEOs expect the majority of innovation in the future to be co-developed with partners outside the organisation.
A new organizational paradigm sees companies increasingly defined as “Network orchestrators”. The skills and resources they can connect to, through activities like crowdsourcing, become more important than the skills and resources they own.
- References & Web Links:
“The Future of work, Jobs and Skills in 2030” by UK Commission for employment and skills.