Elena Méndez Díaz-Villabella
You should train your employees, but you should also train your clients.
Some companies have taken the leap and are “transforming their clients” by teaching them the culture of the product or service that they are selling.
Your employees know even more than you. You don´t control all the information!
Companies have less ability to shape and massage public and private perceptions of their firms. Every step and misstep is instantly subject to scrutiny.