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Elena Méndez Díaz-Villabella

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You should train your employees, but you should also train your clients.

Some companies have taken the leap and are “transforming their clients” by teaching them the culture of the product or service that they are selling.

 

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Not for everyone. Not for every consumer and certainly not for every employee.

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Yes, it is a real job title! Internally (among employees) or externally among clients (social media). Content and influencer marketing professional with a focus on marketing for a social world.

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Your employees know even more than you. You don´t control all the information!

Companies have less ability to shape and massage public and private perceptions of their firms. Every step and misstep is instantly subject to scrutiny.

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Want to find Brand Ambassadors? Start with your employees.

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Ability, tools and techniques to discriminate and filter information for importance.

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Info “overload” will become even more overwhelming.

People and services that can help us to disconnect, reconnect, or improve personal productivity will become more important.

 

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Paying simultaneous attention to a number of sources of incoming information, but at a superficial level.

Different from multi-tasking. The two are differentiated by the impulse that motivates them.

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Shallow breathing or breath holding while writing an email, or while working or playing in front of a screen.

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We live in an audiovisual culture, we are living in “the screen age”.

We consume contents in the form of image (SIghts) , SOund and MOtion. Static things bore us.

Screens are taking the place of paper and text.

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