A million and one brands are tweeting, instagramming and periscoping their HUMAN side. In pursuit of a HUMAN side, most brands took a shortcut: a chirpy brand voice that covered them in a patina of humanity and allowed them to pay lip service to those virtues.
What if education and entrepreneurship are now a single, instead of separate sectors?
Entrepreneurism as a lifestyle. The desire for more flexibility is not confined to business.
Demographic factors, family care responsibilities, and a search for a better work life balance increase individual demands for more flexibility. Individuals pursue “micropreneurial” approaches that offer earnings potential, often alongside more conventional modes of employment.