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Demanding Brands

Not for everyone. Not for every consumer and certainly not for every employee.

We admit that you have to be ready for it. It’s not for everyone. Companies that don’t want to be liked by everyone, but want to be leaders among those who share their values, the way they see the world and the way they do business. Bi-directional demand: Companies that demand of consumers and consumers who are demanding.


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    Casa do Zezinho: “Half for Happiness Campaigning”, “You can work long, hard, or smart, but at Amazon you can't choose two out of three” Jeff Bezos.


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