Yes, it is a real job title! Internally (among employees) or externally among clients (social media). Content and influencer marketing professional with a focus on marketing for a social world.
Community Manager vs. Conversation Manager: Both are two-way and responsive. One puts the needs of the community first. The other puts the interaction between customers (fans & followers) and the brand first. Both require a great ear and a commitment to “active listening.”
Eg:
Media Logic, Marketing for a social world.
http://www.theconversationmanager.com
http://www.slideshare.net/stevenvanbelleghem/the-conversation-manager-update
http://johnbell.typepad.com/weblog/2010/03/conversation-manager-vs-community-manager-.html
The Trendtionary Way
We want to connect new management
trend-terms and curious people.
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