Simultaneous WRITTEN generation of ideas.
Don´t confuse with "Brain Storming": Simultaneous ORAL generation of ideas.
It's a big source of frustration when running an idea-generation session: All too often, brainstorming sessions are dominated by one or two people who shut everyone else down.
How bad can it get? According to Leigh Thompson, J. Jay Gerber Professor of Dispute Resolutions and Organizations, research indicates that in a typical six-person meeting, two people do more than 60 percent of the talking. Increase the size of the group, and the problem only gets worse.
What to do? Hand out pens and cards and get everyone writing—brainwriting.
Entrepreneur trying things out in a more fluid, risk-friendly and open-source approach to testing new products.
They launch ideas in 'beta' model and wouldn't spend time planning like the traditional entrepreneur. If they wanted to do a restaurant, they would do a pop-up.
