Also Known as Unsourcing. Not only having your employees work for you. Your customer may also provide solutions, services or ideas. Get a tiny job, earn a tiny payment. Repeat. Your consumers can be also your workforce doing tiny tasks.
Yes, it is a real job title! Internally (among employees) or externally among clients (social media). Content and influencer marketing professional with a focus on marketing for a social world.
Your employees know even more than you. You don´t control all the information!
Companies have less ability to shape and massage public and private perceptions of their firms. Every step and misstep is instantly subject to scrutiny.