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Phubbing


The act of snubbing someone in a social setting by looking at your phone instead of paying attention.

Term coined as part of a campaign by Macquarie an advertising agency behind the campaign - McCann Melbourne - invited a number of lexicographers, authors, and poets to coin a neologism to describe the behaviour.

The term has appeared in media around the world, and was popularized by the Stop Phubbing campaign created by McCann.

Some Phubbing stats: http://stopphubbing.com

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