
Social HR
The act of snubbing someone in a social setting by looking at your phone instead of paying attention.
Term coined as part of a campaign by Macquarie an advertising agency behind the campaign - McCann Melbourne - invited a number of lexicographers, authors, and poets to coin a neologism to describe the behaviour.
The greatest challenge of our age is not only to live connected to one another through technology; but also to do so in ways that are beneficial to our own well-being, effective in our work, and useful to the world. To live with greater wisdom, purpose, and meaning while using technology in ways that create a more open and healthy culture.