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Internal communication strategies: “The client doesn’t come first.”

Companies spend millions of Euros on advertising campaigns to connect with the final consumer; often forgetting that to get there, the journey has to begin inside its own organization.

The journey must include employees, providers, partners, distributors, shareholders and the society in general. These players are the keys to activating your brand.


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    Book (InBranding, by Alex Cabré, Guillermo Martorell)

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