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Meaningful Management

Why does this matter? Why am I doing this job? Maps are no longer useful. Now, we need a compass.

The rationale of what we are doing is our compass among so much uncertainty. We need to understand that what we do is worth it. Most people know WHAT they do; some know HOW they do it; but very, very few people or organizations know WHY they do what they do. “Why” means, “What´s your purpose? What´s your cause? What´s your belief?”


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    The golden circle by Simon Sinek

    Start with Why

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