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Full Frontal

To go from saying, “I’ve got nothing to hide” to demonstrating that you literally have NOTHING to hide. Don’t just talk the talk, walk the walk. Put your money where your mouth is and provide clear examples of “value” and “culture”, without ambiguities and with real results.

Only brands with total confidence in their products (and in themselves) can pull off a “Full Frontal”.


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    E.g.: Natura (Brazilian cosmetics brand) Socio-environmental targets and failures revealed in annual report. McDonalds´s publishes calorie information on all its restaurant menus and drive-trhu windows in the US:



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