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Communication
Communication

Communication

(0 votes)

"Internal culture. Your next marketing initiative? Internal Culture becomes an external asset".
Examples and definition By Trendwatching
(1 Vote)

A million and one brands are tweeting, instagramming and periscoping their HUMAN side. In pursuit of a HUMAN side, most brands took a shortcut: a chirpy brand voice that covered them in a patina of humanity and allowed them to pay lip service to those virtues.
(0 votes)

Simultaneous WRITTEN generation of ideas. 

Don´t confuse with "Brain Storming": Simultaneous ORAL generation of ideas.

It's a big source of frustration when running an idea-generation session: All too often, brainstorming sessions are dominated by one or two people who shut everyone else down.

How bad can it get? According to Leigh Thompson, J. Jay Gerber Professor of Dispute Resolutions and Organizations, research indicates that in a typical six-person meeting, two people do more than 60 percent of the talking. Increase the size of the group, and the problem only gets worse.

What to do? Hand out pens and cards and get everyone writing—brainwriting.



(2 votes)
Conseguir que todos los miembros de una empresa trabajen coordinadamente en pos de un misma visión y objetivos empresariales.
Hacer sentir a los empleados importantes, relevantes dentro de la empresa, "one directionar" los valores institucionales con los de cada miembro ya sea éste empleado, accionista ó consejero para que todos trabajen con un único objetivo común; como somos parte, nos importa su destino y trabajamos por conseguirlo. En definitiva conseguir que la diversidad trabaje en unidad.

Para ello la función de RRHH debe alinearse a la estrategia empresarial, no estar en un escalón por debajo, debe modelar una estrategia global, clara y aplicarla de manera coherente y racional para cada empresa. Es un proceso de evolución lenta necesitado de líderes que gestionen la inteligencia emocional, convencidos del cambio que trabajen sobre todo la parte emocional de las personas, el sentimiento de pertenencia, establecer relaciones basadas en la confianza y respeto no tanto en el control y obediencia, espacios colaborativos donde el propio lider sea el primero en ser accesible, utilizar las redes corporativas, conciliación, todo aquello que nos haga sentir útiles que le dé sentido a nuestro quehacer diario.
(3 votes)
Prosumidor es un término que lo lei en un artículo de Alejandro Formanchuk que indica que los miembros de una organización puedan alternar sus roles de productores y consumidores de información. 
(1 Vote)

Do you really think that your management is impeccable and beyond reproach? Come on! We like companies to be “human”, and as such they are not perfect.

(1 Vote)

Reductionism. In a world dominated by ‘mega-choice’, we are moving towards ‘nega-choice’ (or negative choice). 

It’s active reductionism at work. People no longer want to choose from 20 different types of options…

(1 Vote)

Please don’t lie!  

Each time you pull the wool over my eyes I feel undervalued and like I’m not important to you.

(1 Vote)

You should train your employees, but you should also train your clients.

Some companies have taken the leap and are “transforming their clients” by teaching them the culture of the product or service that they are selling.

 

(1 Vote)

Not for everyone. Not for every consumer and certainly not for every employee.

(1 Vote)

Yes, it is a real job title! Internally (among employees) or externally among clients (social media). Content and influencer marketing professional with a focus on marketing for a social world.

(1 Vote)

Your employees know even more than you. You don´t control all the information!

Companies have less ability to shape and massage public and private perceptions of their firms. Every step and misstep is instantly subject to scrutiny.

(1 Vote)

Want to find Brand Ambassadors? Start with your employees.

(1 Vote)

Ability, tools and techniques to discriminate and filter information for importance.

(1 Vote)

Info “overload” will become even more overwhelming.

People and services that can help us to disconnect, reconnect, or improve personal productivity will become more important.

 

(1 Vote)

Paying simultaneous attention to a number of sources of incoming information, but at a superficial level.

Different from multi-tasking. The two are differentiated by the impulse that motivates them.

(1 Vote)

Shallow breathing or breath holding while writing an email, or while working or playing in front of a screen.

(1 Vote)

We live in an audiovisual culture, we are living in “the screen age”.

We consume contents in the form of image (SIghts) , SOund and MOtion. Static things bore us.

Screens are taking the place of paper and text.

(2 votes)

Keep It Short and Simple… please, your communication too.

(1 Vote)

Internal communication strategies: “The client doesn’t come first.”

Companies spend millions of Euros on advertising campaigns to connect with the final consumer; often forgetting that to get there, the journey has to begin inside its own organization.

(1 Vote)

Information is beautiful. Use art forms to represent data.

Filter the world’s data, information and knowledge into beautiful, interesting and, above all, useful visuals, infographics and diagrams. 

 

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