A movement that is transforming how new products are built and launched. Minimize the total time through the loop: Build, Measure and Learn. The first step is figuring out the problem that needs to be solved and then developing a Minimum Viable Product (MVP) to begin the process of learning as quickly as possible.
Once the MVP is established, a startup can work on tuning the engine. This will involve measurement and learning and must include actionable metrics that can demonstrate cause and effect question.